Vice President, Creative
EVINE Live
Responsible for global brand development and maintaining brand integrity
execution through web video, promotion, product, programming and on-air production.
Manage team of producers, website designers, copywriters, art directors, motion graphics, on-air promotions, web video, show support & digital Imaging departments - resulting in multiple years of consecutive positive EBIDA gains, unprecedented at ShopNBC.
Create and manage high level promotional strategies designed to increase profits using multi-channel mediums. This includes introduction of site-wide web video, email campaign support, mobile platform video development and print marketing support.
Leader in development and execution of comprehensive global brand marketing campaigns. Includes established multi-million dollar lines, new product launches, cross channel strategies, multi-media marketing campaigns
Previous progressively responsible roles within the organization:
Director of Marketing - TV Creative/Sales, Director On Air Image, Brand Design Director, Marketing Promotions Director
execution through web video, promotion, product, programming and on-air production.
Manage team of producers, website designers, copywriters, art directors, motion graphics, on-air promotions, web video, show support & digital Imaging departments - resulting in multiple years of consecutive positive EBIDA gains, unprecedented at ShopNBC.
Create and manage high level promotional strategies designed to increase profits using multi-channel mediums. This includes introduction of site-wide web video, email campaign support, mobile platform video development and print marketing support.
Leader in development and execution of comprehensive global brand marketing campaigns. Includes established multi-million dollar lines, new product launches, cross channel strategies, multi-media marketing campaigns
Previous progressively responsible roles within the organization:
Director of Marketing - TV Creative/Sales, Director On Air Image, Brand Design Director, Marketing Promotions Director